Great Idea, Hard in Practice

Profit First flipped business finance on its head — pay yourself first, then run the business on what’s left. Brilliant in theory; fiddly in reality.

The Problem

Most founders start strong, transferring money into multiple accounts, then slowly drift back to one pot when things get busy. The manual effort kills the habit.

The Open-Banking Advantage

Money Squirrel makes Profit First effortless. Every incoming payment is automatically split into your chosen percentages. You’ll always see:

• ✅ VAT and tax already covered
• ✅ Profit safely tucked away
• ✅ A buffer for surprises

All through FCA-regulated connections via Moneyhub — no human error, no stress.

From Idea to Routine

Automation means consistency. Consistency means results. And results mean real profit that stays in your pocket.

Turn “Profit First” into “Profit Always.”
👉 Get started with your free 30-day trial.

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